Research Assistant
Tribhuvan University, Nepal
Title of Presentation: Behavior on Nutritious Food: An Analysis of Newly Affluents of Kathmandu Valley, Nepal
Author’s Full Name: Babita Baskota Adhikari
Co-authors (if any): NA
Affiliation: 1Tribhuvan University, Kathmanu sikshya Campus
Category of Presentation: (Oral/Poster/Video presentation): Poster
Abstract: (300-350 words)
There is a general assumption that affluent people consume a variety of balanced nutritious foods on a regular basis, such as fruits, whole grains, lean meat, nuts, and fresh vegetables, because they have greater affordability and market accessibility. A simple random sampling technique and an open-ended questionnaire were used for this study. Findings showed that high socioeconomic status (SES) people in Kathmandu were more concerned with expensive foods, fruits, and vegetables, regardless of their nutrient content. New millionaire groups in Kathmandu valley are aware of the importance of nutrition and healthy well-being, but their purchasing and consumption habits differ from general perceptions as they learn about fast-food and restaurant culture. On the home front, they purchase, cook, and eat expensive foods but are unaware of their nutritional contents. The study critically examines attributes that influence purchase decisions for nutritious and healthy foods in Kathmandu. Despite the fact that a significant amount of literature helps to comprehend that food has to be good in taste, healthy, and affordable, the major driver of food purchases is still the desire to consume.
Keywords: nutritious food, socioeconomic status, food behavior, newly affluent, the millionaires
Biography:
Babita Adhikari graduated from Tribhuwan University in Nepal with a Master's degree in Rural Development (RD), a Bachelor's degree in Food Science and Child Nutrition, and a Bachelor's degree in Education (Health). She is currently pursuing her second Master's degree in Health Education while volunteering with the campus research cell. With ten years of work experience in nutrition intervention , policy advocacy, and program implementation, she served as a senior project officer and researcher with Helen Keller International, an internationally recognized non-profit organization in Nepal. Throughout her career, she has established partnerships with government, stakeholders, and civil society while effectively managing, coordinating, monitoring, and supporting a wide range of programs. She has also offered technical assistance in the field of maternal, infant, and young child nutrition (MIYCN).
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